Attempting to conceptualise reality without using a benchmark is foolishness. We can see this when dreamers, optimists and sometimes real fools sink their time into products and services that the Dragons in the Dragon’s Den reject.
We see it also when the deluded try to convince you that condoms work (OK, sure, they sometimes do), or […]

The value of using a consultant in business is that they can bring fresh perspective to a situation.
Measuring your market, knowing how your staff are feeling, visualising the future, assessing your strengths and weaknesses (both at a personal and business level) is only as good as the quality of information that we have access to. […]